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> Marketing for phones is probably more diverse and carefully balanced than for any other product category.

How can that be true when there's only 2 phone OSes of note and one single company sells half the phones in the US? There's not enough diversity in the market to create the conditions for diverse marketing.

If anything it's a race to the middle. When there are 2 shops in town, they tend to become more similar not more diverse.



He said diversity of marketing, not diversity of product. Marketing is how you're selling, not what you're selling.


Marketing in a space like phones where Apple is trying desperately to differentiate is intrinsically tied to product design.




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