> how this landscape changes when you don't consider VC funding as a necessary part of being a startup
Unicorns are defined by scalability. There are scalable opportunities with low barriers to entry. But they tend to be hypercompetitive and thus a better domain for small business than unicorns. The moment you have barriers to entry and economies of scale you have a decisive advantage for the players with more capital. As such, when talking about unicorns, VC is a necessary condition. (VC firms may not be.)
Unicorns are defined by scalability. There are scalable opportunities with low barriers to entry. But they tend to be hypercompetitive and thus a better domain for small business than unicorns. The moment you have barriers to entry and economies of scale you have a decisive advantage for the players with more capital. As such, when talking about unicorns, VC is a necessary condition. (VC firms may not be.)