If they get 5000 sitcom stars doing 10 videos/day for 200 days/year and Cameo gets $10 each, that's 5000*200*10*10 = $100m. Those numbers seem at least napkin reasonable to me..
5000 sitcom stars? I'm not in the US but are there really that many? What's the qualification here? Some guy who had a random walk-on in season 5 episode 3?
And you're thinking that 2000 people a year know about this random dudette? And will pay $50 for a cameo?
If you think this is reasonable then do I have an opportunity for you. (And even if it was remotely possible thats income, not dividends.. )
I disagree with the siblings on the choice of napkin math parameters, but they’re not like objectively wrong.
The bigger issue is that there is a different model for the granular micro-monetization of low-rent celebrity: it’s called being an influencer and it’s mediated by TikTok, not by Cameo.
And the low rent thing isn’t a diss: it’s moving upmarket faster every year.
> it’s called being an influencer and it’s mediated by TikTok, not by Cameo.
Now that you mention it, is it weird that social networks haven't moved into this form of monetization? Why does Instagram not have an influencer marketplace where you can pay for a post from a popular account?
Is it because of some nebulous "ick" factor that would cheapen their brand? Or is it simply because they can make more money by selling advertisements in the middle of the feed?
Yeah that’s the way I see it, instead of trying to get traditional celebrities to ‘sell out’ without hurting their band it is easier to extend the existing monetization options of the new emergent celebrity class to include longer and more private sessions.
Yeah, that business model actually made sense. Though I do think they should have launched it under some other brand, much like how Match Group did with Tinder
But are those D tier “celebrities” getting 10 requests per day? I really have no idea, but I can’t imagine people lining up to spend $145+ on birthday wishes from Kiaya, from MTV’s Teen Mom. Or is this why so many people are in debt?
Some do very well, though I don’t know if any single person is consistently getting 10 per day. I used to follow the 90 Day Fiance subreddit and folks were always linking to videos from the more well-liked cast members. Several have over $100,000 in revenue if the sites tracking these sort of things can be believed.
I get the "15 minutes of fame" thing, but it passes quickly.
I mean, sure, the current Survivor season might spit out 20 people who might make a few people happy this year. But is there really a market for Jane from season 8? Like a couple hundred a day?
Perhaps I'm wrong and all kinds of people are plunking down $50 for birthday messages all day long. (So much for a depressed economy...)
Clearly I'm not the target market and most ideas seem dumb when you can't imagine using a service yourself. Maybe there are 50000 customers a day dropping this cash.
And even then, which of these (mostly) highly paid and heavily scheduled professional athletes is side-hustling one minute at a time for $50 rather than banking 5 to 7 figures for a Gatorade or Nike endorsement?
Current male athletes in the "big leagues" would probably almost certainly be better served by doing something else, even sleeping.
Current female athletes are almost always paid less and might find it valuable.
Current minor-league, non-superstar professional athletes (so, probably 99.9%+ of them) surely wouldn't have much demand.
Retired recognizable athletes are surely also large beneficiaries. They usually have time on their hands and despite mass perception, most of them are not "set for life" financially.
I had a college friend who devoted about ten years of his adult life to baseball, made it to the majors for a few years, and made two or three million bucks. When you break it down this isn't a ton of money. First of all about 50% income went right to Uncle Sam and his agent. That leaves $1-1.5M for 10 years of work. That's good money, but once his baseball days were over he had to figure out a new career as a ~28 year old with no real job skills.
side-hustling one minute at a time for $50
Well, I imagine they batch things up. So it's more like you sit down once a week and do all your vids in one shot and pocket a couple hundred bucks for an hour of work.
Maybe not today, but get distribution of that back catalog right and everybody's happy? To great extent, people watch what is promoted to them as a trend, no?
Most famous/rich celebrities would a 9-to-5 type of job, lol. For them to be worth it, it would have to be like 1-10k per video, which the average person wouldn't pay at all.
Exhibit A, they're broke.
But I do appreciate their short life, I got a real fun video from Flavor Flav out of it :D.
