If Amazon wants to continue to recoup this investment from Alexa sales, Amazon needs totally different leadership on the Alexa team. Alexa's app and user experience are terrible. Adding a skill is a highly convoluted process.
Most notably and most recently, the decision to drop access from 3rd party apps to its lists is an incredibly short-sighted idea. No one wants to use Amazon's software. Make Alexa effortless to use with 3rd party software.
https://www.theverge.com/2024/5/31/24168681/amazon-alexa-thi...
The UI is hilariously bad. I’m playing a NY Times podcast and say “Alexa, pause.” Two minutes later, I say “Alexa, play” and it starts playing some random news clip from ABC News.
Most notably and most recently, the decision to drop access from 3rd party apps to its lists is an incredibly short-sighted idea. No one wants to use Amazon's software. Make Alexa effortless to use with 3rd party software. https://www.theverge.com/2024/5/31/24168681/amazon-alexa-thi...