I don't think they can.

One of the things that will define the AI era is that the cost of computation for one user drastically outweights what you could normally make in ad revenue.

Thats why I have to pay more for Chat-GPT than I do for Netflix.

What do you think adoption would look like Alexa costs 20 a month on top of the hardware? Because that may be approximately what it would cost for Amazon to be able to run an AI to power Alexa.

Apple is the only one that is partially immune to this, because they can run the software on your phone, at least some of the time.

Maybe AI as a service? End user pays for AI once and most things that need AI capabilities offload it to that provider.

Amazon doesn't have the talent.

They do have many layers of metrics-massaging incompetent management that spends time attacking the people who do the real work.

Metric hacking is still hacking, just not machines but processes. Mbas are golemn hackers,real recognizes real.

Does Amazon actually have talent and resources though?

Not any more. Majority of talent got fired. Whoever is hired now will be gone in a couple years (says the internal tracking software that tells you how "new" you are across all of Amazon). That kind of churn ensures no real progress can be made.

Just throw Alexa away already. It's a wrap.

The actually good people left long before anyone got fired.

I assume the piece of technology that is missing is a reliable way to combine generative AI features like ChatGPT Voice Mode with the existing voice assistant features of Alexa.