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Not only that, some of the problem with addiction were directly caused by the dosage guidelines for oxycontin. They really wanted it to be a 12h drug, but it really isn't and it wears off after about 8 hours. Rather than admitting this and giving a smaller dosage more frequently they doubled down by using a larger dose and trying to keep with the 12h schedule.

This combination or larger dose followed by mild withdrawal then results in a higher likelihood to become addicted to opioids. So not only they marketed it heavily and got more people on opioids than necessary, they did it in a way that maximizes the likelihood of addiction.

https://www.latimes.com/projects/oxycontin-part1/



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