I used to work for an insurance company that is a F500, they had thousands of mobile phone insurance policies for £2.99 a month in the UK that were running for decades. We never got calls, we never had claims, 99.999% of the customers had completely forgotten the policies even existed, diligently insuring their Nokia 3210's.

Every software company is banking on this happening for them.

Enshittification will never end, sure they lose customers but eventually they can get their costs down to zero and its all more or less free money after that.

Says a lot about our world, that such business plans are the most desirable.

SaaS is a cancer for consumers. All the rationalizations for why a todo app needs a subscription are just that: rationalizations.

History suggests that it never ends. Platforms can bleed users but the enshittification only stops when their owners actually go bankrupt, get acquired by another company, and then get dropped for lack of interest.

Once an executive is poisoned with an enshittification mindset, anything they touch moving forward will (probably) have a lingering smell of pig shit.

Less crappy services will come with generational change. Some young entrepreneurs who are not yet jaded will choose social capital and goodwill over financial gain.

As an aside, I miss the days when you could go to some hole-in-the-wall restaurant and get a genuinely good meal. I always thought this was because the owner probably glowed with pride that he was feeding people and that people like him/her.

Enshittification is only possible if lock-in exists. In fact, the definition of enshittification is when a vendor takes advantage of lock in