It is what is driving spacex. They also embrace failure. It is where they learn what went wrong and fix it. At one point they were 4 rockets away from going out of business. I think they got down to the last 1 or 2 and they worked and spacex got to stay around and do cool stuff. Without money that company would not exist. They are now forcing the whole industry to re-think what it means to fire a rocket off. They have shifted everyone into thinking reuse is the best way forward. Where as before everything was mostly a one off special one time build. That profit is what is making them sustainable instead of the whims of some senator from whatever state decides to spike your program in favor of his buddies program.