This is the naming convention you get when you hire engineers based off of “edit distance” Leetcode problems.

No, it is the branding you get when you recycle your marketing team every product iteration.

The two seem to go hand-in-hand

Engineers named the Xbox One X "Scorpio", which is a much cooler name.

It was a joke about the nature of these names and the nature of that particular problem (and nothing about engineers, really) -- but I guess the downvoters didn't get it.