I’m sure they know that. The text is there so that they can stand up in court and point to it, not because they think people will actually follow the instructions.
It's just like "LEGO® bricks." They're desperately trying to avoid genericization but it's way too late and nobody is going to say that informally. All companies want you to use their trademarks as capitalized adjectives but nobody can make you, personally, do that. But it does help with their official corporate partners who will follow the guidance if they want to stay in Adobe/LEGO's good graces.
