HN is a large international community with people from many walks of life, and the vast majority have no connection to venture capital or anything like it.
Is it any surprise that people are unhappy that a service they pay for is degraded so the provider can make more money, or they can pay more money for what they were already getting?
If your salary were reduced unilaterally, would you accept that because you make enough?
Obviously an anti-consumer move is going to upset consumers, even on a venture capital forum.
It's a price increase, probably due to inflation, which Amazon is benevolently not imposing upon consumers, who like ads, or don't care about ads.
I'll tell you what I am upset about though. Where's my one click buy button? That's an example of a degradation you couldn't pay your way out of. Amazon used to let me buy things with one click. Now it's three clicks. If I could pay to get that experience back, I'd do it in a heartbeat. But that's not even a choice I'm granted. The whole point of money is to give us choices. No point in raging against the system working as intended. If you truly cared, you'd be rallying support to bring one click back.
"Having enough money" and "thinking something is worth what it costs" are absolutely not the same thing. I'm sure many here could easily pay thousands for Amazon Prime; sure as shit doesn't make them "hobos" for not doing it though.
Maybe it has to do with despise for subscriptions for all the little things which add cognitive load, especially in the presence of bundling. It just evokes a natural "fuck you" reaction.