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I came across an interesting example of this concept today https://twitter.com/jakezward/status/1728032634037567509.

A company basically created a large quantity of AI generated content in order to get SEO ranking for terms related to another company.

If/When this strategy becomes prominent (and if it's more successful/cheaper than current SEO approaches, I'd expect it will ), then we may see even more artificial content and less "real" content...



This has been happening since ChatGPT became publicly available. For a few weeks I had the misfortune of having a ChatGPT-generated Stackoverflow clone overtake actual SO as the top result for technical questions.

I've read that Google is desperately trying to adjust their algorithms to prevent SEO-optimized GPT from rising to the top, but they seem to be struggling in that battle.


That example is only interesting to the layman. All the big SEO tools let you export the top pages from a website. You can get 20 million successful topic ideas in literally five minutes if you want.

You can go to GitHub and grab a repo that documents Linux manual pages and convert that into 10,000 articles overnight. You can do the same with Wikipedia and their 5M+ articles.

The hard part is getting Google to crawl and index those pages, and unless you’re willing to burn an established site then your other option is to buy either an expired domain or a site, which won’t be cheap and will block a lot of people from even attempting this.

And Google has rolled out numerous updates this year to combat this kind of spam also, from my own research they definitely clipped a lot of sites just this year alone.

But what you say is correct. This will only keep getting worse as more people get on the bandwagon. And that tweet won’t help the situation as it will get more people interested to try it. Nice little black hat marketing campaign for their product.


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