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YouTube's New Ad Blocker Crackdown (forbes.com/sites/kateoflahertyuk)
9 points by neom on Oct 18, 2023 | hide | past | favorite | 9 comments


Some? We're taking hundreds of thousands of dollars or even millions for top channels.

“Content creators could earn some revenue from these adverts,” he says. “Detecting ad blockers is hardly a new thing—and there are other sites out there that already do this.”

Advertising is such a big deal. Ads are everything. Much of the web runs on ads.

Top content producers like to downplay how much they make with ads, sometimes keeping the same drab set or being cagey about it, but it's a ton when you run the numbers.


I always thought ad revenue was peanuts for YouTubers, like $0.01 for 100,000 views.


as stated by many creators, most revenue for content creators is merchandising. The ad revenue is a nice extra bit.

The big thing is, ever if they got $0 from revenue, their lion's share still comes from other sources. And blocking views hurts them significantly more than loss of revenue from ads due to lack of the big money movers which are based on views not ads.


yeah, Sponsor Block...the bane of VPNs, website builders, and shaving clubs everywhere. This has gotten so pervasive I cannot blame people for blocking it. You're watching a video about physics and it transitions Einstein needing to protect his privacy with a VPN..the segues have gotten more subtle and annoying.


yeah i haven't seen an ad or sponsor message on youtube in years, and I can't fathom using it with ads. I rather be bored and stare at a wall.


it's around 6-8$ per 1000 views


not at all. Good niches and demographics pay a lot.


Thought experiment: Every YouTube user pays $11.99/mo. YouTube proceeds to compete with Netflix as a subscription service. What does YouTube pay uploaders. How many additional "subscriptions", i.e., fee-based websites, can internet subscribers bear.


This reads like SEO/AI spam.




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