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Yeah I have some decent side projects that I think could be useful in the marketplace; however, I have no skills for the sales and marketing of it.

It seems to be common advice to bootstrap your business, but at some point you need a salesperson to get the product into the hands of users. The only exception to this is if it is something truly revolutionary like the next Google/Amazon/etc.

B2C bootstrapping seems even harder because you really need to know how to acquire users.



There are no exceptions.

Google the search engine was paid for by Google Ads past the initial period and those are certainly marketing and sales.

Amazon certainly focused on sales stuff early on. And while AWS is a technical marvel the pricing scheme of hiding costs behind outbound data costs was brilliant. Evil but brilliant.

Having a good product is the goal of Engineering and that is the bare minimum.




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