I don’t even think it’s expertise. Assuming you have a good and valuable product, sales and marketing is still just extremely hard.
You have to remember that 90% of the startup successes we hear about are VC funded, so can make a significant loss on sales and marketing. To fund it from cashflow makes the game even harder still.
You have to remember that 90% of the startup successes we hear about are VC funded, so can make a significant loss on sales and marketing. To fund it from cashflow makes the game even harder still.