Agreed that web search quality has been deteriorating since much earlier than LLMs gaining popularity.
Interestingly, we are in spot right now where I feel that for certain types of queries LLMs can outperform search engines. But from what is shown in the article, it seems like that state might only be temporary, and that in the same way that shitty content farms mastered SEO and polluted search results, we might see the same happening with LLMs that have access to the Internet.
Interestingly, we are in spot right now where I feel that for certain types of queries LLMs can outperform search engines. But from what is shown in the article, it seems like that state might only be temporary, and that in the same way that shitty content farms mastered SEO and polluted search results, we might see the same happening with LLMs that have access to the Internet.