Because of who wrote/directed and is starring in it... as silly as the subject might be on the surface (which makes it interesting because it's super against type for the creative team), chances are it will be an award circuit darling.

I couldn't care less about Barbie as a brand... don't watch Transformers movies or most superhero movies. This one? Looking forward to it. It's going to be peppered with all sorts of weird and interesting cultural critique and humor.