>What they actually have to do is make sure every person who gets one has the most perfect experience possible.
But they can't have the most perfect experience if the software isn't there. And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device.
So I agree that the strategy can work but it can also be overstretched. If expensive devices become obsolete before they become useful, and if developers write this off as some sort of forever niche then momentum will die.
> And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device.
Judging by the keynote, Apple doesn't seem to care too much about 3D features. The Vision Pro looked more like a 360deg window manager for iOS & macOS-like apps.
And that's an entirely different niche, because suddenly it competes with desktop monitors. Focus on immersion seems to be much less than what eg. Meta is building; even the games they showed in the keynote were traditional, flat iOS games.
True, but this seems more like stopgap owed to the dearth of software rather than a long term strategy. If this thing never becomes more than a fancy monitor then it will be a disappointment for most users as well as Apple itself.
But they can't have the most perfect experience if the software isn't there. And there won't be enough software that actually utilises the 3D features until a sufficient number of developers get access to the device.
So I agree that the strategy can work but it can also be overstretched. If expensive devices become obsolete before they become useful, and if developers write this off as some sort of forever niche then momentum will die.