You may be missing the purpose of this item. The price is high, but it is really not for a picture of the paper. It is for the 'look','old feel, while still clearly being very modern'. In other words, it is trying to be closer to art; so its about being cool in an understated way with unnecessarily expensive things.
Also the fact that it can be anything that fits the aesthetics. I have been drawn to this E-ink concept for many year and other than waiting for a drop in price, I would love it to be available in color and use it to dynamically change between vintage movie poster, hell maybe even pull the one for the movie that I'm watching in my media server.
