There's definitely a growing social media fatigue, a feeling of saturation or boredom. That feeling will only accelerate as social media further fractures. The increasingly attractive option is not to switch, instead to quit.
The type of social media figures that are broadcasters will face a particularly challenging situation. I recently heard a Chrome Devrel person complain about it. They used to just post announcements on Twitter and take some feedback there as well. Now they have to go and try to reach this audience across Twitter, Reddit, Mastodon, Discord, Bluesky, Threads...a growing list. And there's no network effect where you get a mass following for free, you have to painstakingly build it up on each network independently.
The type of social media figures that are broadcasters will face a particularly challenging situation. I recently heard a Chrome Devrel person complain about it. They used to just post announcements on Twitter and take some feedback there as well. Now they have to go and try to reach this audience across Twitter, Reddit, Mastodon, Discord, Bluesky, Threads...a growing list. And there's no network effect where you get a mass following for free, you have to painstakingly build it up on each network independently.