No, it's not.

"Try to achieve small and local successes instead of pursuing an imaginary universal one."

Which is silly. The reason we have giant social networks is because quantity is a quality in its own right. It increases the likelihood that your friends/family are there as well the various interest one might have.

> It increases the likelihood that your friends/family are there

This is silly. You don't need social media to keep in touch with your friends and family. Pick up the phone, or at least write an email.

That is less convenient, which means you will do it less, and reserve your energy for only the closest friends. I don't send personal emails to anyone and I don't receive any either. Email is all transactional. Calling is even more limiting because you have to take into consideration the other person's hours. On the other hand performing these costly signals builds ties so you have a point too. I have been trying to schedule a physical meeting with a friend for a while and something always comes up.

Why is a universal success "imaginary"? Very few people are on Twitter for neighborhood gossip. They want to hear and discuss celebrity news and political developments and tech releases and sports scores. The more people join the network from different countries/industries/walks of life, the higher these signals get.

We know in this world that isn't possible anymore unless you're, you know, actually their friends.

Again, today's social networks want to grow in users, so it is not up to the author to say that we should stop making social networks succeed.

"We know in this world that isn't possible anymore unless you're, you know, actually their friends."

"We" don't know any such thing.

3BN Instagram users disagree with you.

For me, he's saying you don't need to TRY to make them succeed - they will succeed or not on their own merits, and for their own niches.

a bigger, widely accessible success can directly translate into people having small and local successes with it/on it. people have their smaller groups, local stuff, their own success, which may be smaller in scale, within bigger communication platforms.