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It's _all_ experience. "Don't sell the sausage, sell the sizzle".

This is why car adverts are either belting round implausibly empty urban streets, or of Wankpanzers off-roading in a way almost no owner will actually do. "Buy this and this is the experience you're connecting with".

I'm rather confused by the article's point. It really reinforces that it's all experience, and really, material goods are just a means to an end.

Look - if I want to go experience Bali, it's not like I have to buy an aeroplane to do so. We _vastly_ overestimate the marginal utility of a more expensive car or some slightly different shoes in the sense of what additional experiences it's going to give us.

And, frankly, if you're claiming your shoe purchases increase your wellbeing because they don't hurt then I might suggest you pay more attention to purchasing the correct size for your feet (Stop buying from the Dolmansaxlil shoe corporation).

ISTR that materialistic humans being on a hedonic treadmill has quite a lot of evidence.



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