Are tech companies that desperate that they need to do this? Maybe if it was bigger company, but this can't be a threat to Microsoft....They're all acting like starving rats feeding on their children.
That's the problem with bigger companies, usually there is a perfectly good explanation in the context of the company but we will never hear about it. Could be as simple as the person who moderated that forum being laid off.
Microsoft does this stuff. Like forcing Minecraft accounts to migrate onto MSFT accounts, which locked out a lot of older players by requiring the original email address used to be verified. There's no use in complaining about it; you should just anticipate that MSFT ruins everything it touches and get ready to switch.
The people who can fix user complaints and business disparities like this in Fortune 500 companies do not care because 1) they can't see them, and 2) they are actively incentivized to not care about it.
All it needs is one of them doing that, then all others must follow to remain competitive, if not just for being able to put the same bullet points in products advertising.