If this were true then the history of capitalism and free enterprise would be radically different. Many of the most valuable items bought and sold today simply would not exist. This is the myth of free enterprise in it's purest form: that the consumer is an infallible rational operator with perfect insight into his or her own self-interest.
The fact is that markets are based on our existing as fallible human beings in a completely poisoned information landscape that induces in people an endless stream of irrational wants which drive them into frenzied purchasing activity. And as soon as one want is satisfied, or turns out to be a big scam, another one is concocted. This applies equally well to IT purchasing choices in B2B sectors.
The fact is that markets are based on our existing as fallible human beings in a completely poisoned information landscape that induces in people an endless stream of irrational wants which drive them into frenzied purchasing activity. And as soon as one want is satisfied, or turns out to be a big scam, another one is concocted. This applies equally well to IT purchasing choices in B2B sectors.