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1. Recognition and place within a community.

* Some of my new colleagues admitted reading my posts when searching for something. * I was confident linking my (commercial) book in a subreddit in which I post useful and free articles.

2. Improving as a writer.

* You need to write to improve writing (obvious). * Better writing helped me to write and publish a technical book.

3. Marketing.

* I used my blog as a main marketing channel for my book when I released it.

Note that I haven't started for those reasons per-se. I started long time ago to simple share knowledge on the internet.



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