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That is why companies should always stay vigilant about platform risk. In general, own your platform, don't built your business on someone else's platform, it is too easy for them to deplatform you on their whim.


Yeah, just start your own Twitter if you want to build an app for it.


Or you could run your own website. This would also let your viewers browse your website freely without being hindered by a login wall.


No matter what most of us do, we’re at the mercy of a single search engine.


It's worked for them for the past 12 years


Sure. But remember when the API went from

"build something cool with our data!"

to

"build something cool with a limited set of data"

to

"pay us a ton of money for full data"

to

"pay us a ton of money for full data if you meet these internal requirements that assuredly mean we will monitor to make sure you don't compete with us"

to ... well, we'll have to see.




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