As a human being, it can be very useful to separate out “moral” behavior from “legal” behavior. Even if Apple or John Smith acts perfectly legally, that doesn’t mean they’re acting in a kind or good or well-intentioned or fair way. The law - no matter how comprehensive - can never legislate kindness. In fact, if you are sophisticated about it, you can be a world-class Greatest Of All Time A—-hole while still technically complying with every law in your jurisdiction.