Search is already heavily ML-powered. Right now it’s impossible to provide ad-sponsored fully-AI-powered search and make it profitable. Remember, you are actually not paying for it at the cost, and users that actually click ads are subsidizing you.
But when it will be possible, Google is going to be in perfect position to capitalize on it.
It might be ML powered but has that power made it better? Can it actually provide you with useful relevant info without adding “site:reddit.com” to the query?
Google simply can’t monetize chatGPT-like search to the tune of $150B/year.
The current model doesn’t work for this new reality. They’ll have to find a new model. And if history is any clue, the suits will be unwilling to change
Search is already heavily ML-powered. Right now it’s impossible to provide ad-sponsored fully-AI-powered search and make it profitable. Remember, you are actually not paying for it at the cost, and users that actually click ads are subsidizing you.
But when it will be possible, Google is going to be in perfect position to capitalize on it.