I feel as though the list of companies that consistently care for users is shrinking by the day.
In fact, I can't really think of many businesses where I feel appreciated or cared for as a customer, but the few that I can are all small businesses and most of them are local to me.
Why would they care, if people still give them money, when they get banned, instead of demanding a refund, they search for workarounds, and even after that, they buy a new games when it's released.
When people start demanding refunds or even start a class-action suit (especially if getting banned in multiplayer prevents you from playing single player missions), things will change.
In fact, I can't really think of many businesses where I feel appreciated or cared for as a customer, but the few that I can are all small businesses and most of them are local to me.