> the yearly revenue might be in the say 10+k range. So the business itself at "10 P/E" would be a roughly 100k dollar business
That would be P/S (price to sales), not P/E (price to earnings/profits). Not sure about web stuff, but for other small businesses no one would pay anywhere close to 10x P/S (or P/E for that matter but profits are more valuable than revenue).
That would be P/S (price to sales), not P/E (price to earnings/profits). Not sure about web stuff, but for other small businesses no one would pay anywhere close to 10x P/S (or P/E for that matter but profits are more valuable than revenue).