search “wallpapers” in the app store and try the top results: 1. 188k reviews, 4.99/week https://apps.apple.com/us/app/live-wallpapers-for-me/id10693... 2. 120k reviews, 4.99/week https://apps.apple.com/us/app/live-wallpapers-for-me/id10693... 3. 243k reviews, 4.99/week https://apps.apple.com/us/app/wallpapers-widgets-myscreen/id...

Tricking users into these high priced subscriptions is a tried and true strategy in the app store. The press caught on late (2018) but it was happening from the moment apple opened up subscriptions to all developers in June 2016. Started with crappy coloring book apps and then spread like wildfire from there. Bending Spoons is simply the evolution of that.

https://techcrunch.com/2018/10/15/sneaky-subscriptions-are-p...