Anyone interested in disruptive technology, tech startups & entrepreneurship should definitely look into the story of Churchill Navigation. They went from a tiny company to practically defining the market, in an industry that is usually slow-moving; dealing with city, county, and state contracts for police aviation technology. Their tech innovation alone wasn't enough, it also took a strong focus on customers, like customer support that "doesn't scale". Tom Churchill quotes Alan Kay, “People who are really serious about software should make their own hardware.”: They acquired an aerial camera company so they can achieve Apple-style hardware/software integration, and innovate without being limited by what traditional hardware manufacturers are capable of. He's stated that their largest growth area right now is AI.

Twitter thread with some more info: https://twitter.com/lemonodor/status/1570452343233318912