I don't think those will really ever make a noticeable dent in the market. Most people don't want plant based burgers, especially with the negative reputation of soy and masculinity. I think lab grown meat will be the future. If you are able to present it in packages that look exactly like the cuts that one can currently buy in the store I see no reason they wont catch on.
That's a ruse/tactic of the meat industry, nothing more. Meat/dairy is full of estrogens, phytoestrogens are in fact protective against real estrogens.
Btw, I don't think that masculinity depends on eating corpses / animal secretions.
Among the phytoestrogens, it seems like hops are exceptionally potent and disruptive to human hormones as well. This is a bit ironic because it’s a common ingredient in beer, another thing sometimes associated with masculinity.