- Product become popular
- Company X takes VC money/get aquired
- Company Y makes an alternative product that is cheaper and maybe Open Source
- Company X makes product worse due
- People switch to product from company Y
- Now repeat everything, but Company Y is now Company X.
Not long ago, Figma was Company Y in this cycle.
- Product become popular
- Company X takes VC money/get aquired
- Company Y makes an alternative product that is cheaper and maybe Open Source
- Company X makes product worse due
- People switch to product from company Y
- Now repeat everything, but Company Y is now Company X.
Not long ago, Figma was Company Y in this cycle.