Also, the two types of generalists aren't quite the same. Being a generalist in a 10k person company feels different from having to do everything alone at a 5 person company.
I think some heuristic like "earn double a FAANG income" isn't going to go over well with companies that are getting off the ground. Are the companies stupid for not paying that? Maybe sometimes. But there are definitely way more companies willing to hire someone at $200/hr than at $500/hr.
The calculations are just different for the companies. An operation spending $1B gains a lot by shaving off 1% (and small improvements are not strictly in the domain of specialists). But a new venture with $0 in revenue may have a very real risk of running out of cash one day, even if their product idea is great and well-built. "Hire the best people in the world" seems more prudent for a company who is certain it will pay off.
But to be fair, I guess one should occasionally try asking for high amounts anyways. I think jaquesm had recommended aiming to have 50% of your clients turn you down on the basis of price, to find the sweet spot for a rate.
I think some heuristic like "earn double a FAANG income" isn't going to go over well with companies that are getting off the ground. Are the companies stupid for not paying that? Maybe sometimes. But there are definitely way more companies willing to hire someone at $200/hr than at $500/hr.
The calculations are just different for the companies. An operation spending $1B gains a lot by shaving off 1% (and small improvements are not strictly in the domain of specialists). But a new venture with $0 in revenue may have a very real risk of running out of cash one day, even if their product idea is great and well-built. "Hire the best people in the world" seems more prudent for a company who is certain it will pay off.
But to be fair, I guess one should occasionally try asking for high amounts anyways. I think jaquesm had recommended aiming to have 50% of your clients turn you down on the basis of price, to find the sweet spot for a rate.