Who are their customers? Other companies... honestly when you take a bit of perspective, the need for companies to make a profit is a huge cause of the overuse of resources... indeed the lack of a social net in the US is probably the cause of it huge part in the world's pollution...as in China the ability to work less or not at all isn't encouraged by the system in place...and please don't get me started on if you don't work who's producing the (junk) food... in WW2 the British poor actually eat better thanks to rationing... maybe less meat, ice cream, bread would be good for the world and the more developed countries...