They sort of put themselves on the map for college rankings since 1983 but I would hardly say it’s a fair ranking system. For example, they love to tie multiple schools together: 2x 2nd place, 2x 6th place, 4x 9th places, 3x 14th places, 2x 17th places, and so forth.

Here’s a classic case where if you do something long enough, people will trust you.