So 100% yes, AWS has much more power in the value chain than Ford. But not really.
Especially to the extent that special services are not leveraged, then there are cheaper alternatives. A lot of IT is just 'instances' not 'fancy cloud queues'.
AWS pricing is very transparent and people can make the decisions they want. Generally speaking, AWS does not price discriminate on the basis of 'business model' and their margins are meaningless with respect to the overall business efforts of a Big Co.
I mean - unless you are doing big AI crunching, or 'free hosting content' - then frankly the AWS bill is not going to be a huge line item relative to overall operating costs.
Especially to the extent that special services are not leveraged, then there are cheaper alternatives. A lot of IT is just 'instances' not 'fancy cloud queues'.
AWS pricing is very transparent and people can make the decisions they want. Generally speaking, AWS does not price discriminate on the basis of 'business model' and their margins are meaningless with respect to the overall business efforts of a Big Co.
I mean - unless you are doing big AI crunching, or 'free hosting content' - then frankly the AWS bill is not going to be a huge line item relative to overall operating costs.