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Let me help you put a term to this behavior: Managerial aesthetics

And schooling (and higher education) is not the cause, but has been warped- by businesses- to normalize this kind of business jargon. And can you blame them? Shareholders love to hear corporate buzzwords, so companies only hire people who are fluent in it.



You're not wrong. But why do shareholders love buzz words? It's realistically not in their interest at all?

The older I get, the more I'm inclined to join the dark side. To just play the game and not fight it. As such, I'm actually able to produce such fluffy language myself. In the rare case that I'm in trouble, I can use it to bullshit myself out of it.


Buzzwords are vague/ambiguous. They're intended to lack any precise meaning.

Marketers, salesmen, and (some) customers/shareholders love buzzwords. Why? Because buzzwords allow room for one's imagination to fill in the meaning. This in turn, allows appeal to a broad group of people, as people will fill in the missing blanks using their personal (but different) imaginations. Thus buzzwords, can help mass sell an idea or product (or ease the worries of disparate shareholders).

For a stupid example: A new buzzword is in town. Susan think it might be a sort of flower, Bryan thinks it's a dragon. Bryan likes dragons, Susan likes flowers, so they both buy into the idea. Had the new idea been clearly communicated as a bag of sand, neither Susan or Bryan would have bought into the idea.




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