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What makes it such that the majority of such stories are in SaaS? Or are the SaaS success stories just the loud minority since they are very dependent on content marketing?


Not trying to rude but yes, this bootstrappers space is very noisy about MRR/ARR and there are very few of them I heard constantly. It apparently it is how it is .. to be done this way, otherwise only private channel sales is not going to be enough. If there are more successful bootstrappers, it's going to get worse (flooding environment where people hangout).

And most of SaaS that makes lots of money are in shovels business (during gold rush). Or probably so called "tools that help you make more money" (finger cross). Be it analytics, marketing content generator, social media post schedulers. Oh my.. I don't love marketing tools but they make shit ton of money of out B2C trying to reach millions of people.


getting people to subscribe at 100$ per month is an easier sell than asking (let's say 1 yr churn) 1200$ once




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