Yeah, there may be some shock at the 92 number, but really what is a step? I can probably come up with a shocking number of steps to make coffee in the morning... I think it's more important to understand if the process is well defined/laid out and if the overall time from the first to last step is reasonable. Plus, depending on the situation, I'd rather the work be in my hands because I know I would be efficient, at least.
Yea, the article would've been more interesting (and probably more convincing?) if it had detailed what some of the steps actually are. I'm generally sympathetic to the idea that inefficient regulation is an issue, but just quoting an opaque number of "steps" seems, if anything, to make the case less convincing by making it feel like they're obfuscating.