Many fleet purchasers are very much interested in the short range model. It's being targeted at businesses, not end consumers. Local businesses like landscapers don't need a ton of range. I believe Ford's long term strategy is to make up for the small margin with high volume on this model.
Yes that is a good long term strategy, but short to medium term, there are not enough batteries, and batteries are not cheap enough. It's aspirationally priced (which is OK because there is so much demand for the expensive models too right now).
