> EU: 27 different markets in the EU + half a dozen markets in countries freely associated with the EU (e.g. Norway and Switzerland) in different languages, cultures and expectations
That's understating the issue. There are only 5 (!) EU member states with a population higher than that of the NYC metropolitan area and _none_ with that kind of population concentration or purchasing power.
That's understating the issue. There are only 5 (!) EU member states with a population higher than that of the NYC metropolitan area and _none_ with that kind of population concentration or purchasing power.