Not OP, but the simplest ways to do the deeper stuff:
#2 - custom GA events implemented via Google Tag Manager triggers. only takes a few hours to learn.
#3 - once you identify a few particular funnels you want to dive deep into, just skip GA altogether and use an all-purpose recording tool like Hotjar that'll let you automatically record entire user journeys starting or ending at some page. go through those with your UX team/person and look for potentially confusing interactions. takes like 5 min to set up, several days to collect data, and then a good UX person to interpret likely pain points that your users are running into. it's really hard to do a good funnel analysis in Google Analytics. Hotjar, or to some degree Facebook Insights, make that analysis a lot easier because they're GUI-driven and monitor the DOM visually, not code-and-config based like GA
#2 - custom GA events implemented via Google Tag Manager triggers. only takes a few hours to learn.
#3 - once you identify a few particular funnels you want to dive deep into, just skip GA altogether and use an all-purpose recording tool like Hotjar that'll let you automatically record entire user journeys starting or ending at some page. go through those with your UX team/person and look for potentially confusing interactions. takes like 5 min to set up, several days to collect data, and then a good UX person to interpret likely pain points that your users are running into. it's really hard to do a good funnel analysis in Google Analytics. Hotjar, or to some degree Facebook Insights, make that analysis a lot easier because they're GUI-driven and monitor the DOM visually, not code-and-config based like GA