* a video demonstrating the product (here's your chance to tell the world what's so great about your product!)
* an easier way to test drive the product. I don't want to sign up or any of that, I want a big button that I can click and get immediate access to a demo account.
Is the "Why SidekickCRM" button really necessary? You can place a summarized version of the "Why SidekickCRM" page on the front page itself; there's plenty of space and there are no other products or services that's competition for attention. You could also add a text link to the "Why SidekickCRM?" page.
Is the screenshot thumbnail on the front page supposed to be clickable? Nothing happens when I click on it. I think you should redesign it so it looks like a video player and, on click, launch a demo video.
/register: Why have you named one of your plans "Superhero"? Because I don't see how it fits the rest of the branding and it sound unprofessional. Also, I'm interested in why your plans are free and Superhero, i.e. what you base your pricing on and why you have a freemium option. Also, you should add Support as one of the comparison factors: free should only have self-support whereas the paying option has better support channels.
Wow thanks for your excellent critique.
We do have a video, so we should get that on the front page.
Test drive is a great idea. Like I said elsewhere we have a great UI/UX on our app so a test drive could really sell people.
As for the superhero thing we're going with a comicbook theme..the app is called sidekick, its supposed to help you. So our paid account is superhero. The free account is mostly for tryouts, its limited to 2 users/100contacts which is pretty useless for actual businesses other than freelance.
Also good tip about pointing out support with the paid version.
I guess that depends on the complexity of your product and how much you want to demo. Also, if your product's competitive advantage is made up of many subtle features, you might want to have a video to better demonstrate them.
I like your website, but I was looking for a features/benefits page that would show me why I should pick SidekickCRM instead of the other tools out there.
Those bullet points listed under "What Sets Sidekick Apart" could be applied to most CRM products.
A small business owner won't say , "We should go with Sidekick because it's powerful and robust!". You want them to say, "We should go with Sidekick, it has a great reporting tool for opportunities and we can easily assign leads to sales people".
Keep iterating and refining your benefits. Good luck! It looks like you put a ton of work in to it and you should show off what really makes it powerful.
* a video demonstrating the product (here's your chance to tell the world what's so great about your product!)
* an easier way to test drive the product. I don't want to sign up or any of that, I want a big button that I can click and get immediate access to a demo account.
Is the "Why SidekickCRM" button really necessary? You can place a summarized version of the "Why SidekickCRM" page on the front page itself; there's plenty of space and there are no other products or services that's competition for attention. You could also add a text link to the "Why SidekickCRM?" page.
Is the screenshot thumbnail on the front page supposed to be clickable? Nothing happens when I click on it. I think you should redesign it so it looks like a video player and, on click, launch a demo video.
/register: Why have you named one of your plans "Superhero"? Because I don't see how it fits the rest of the branding and it sound unprofessional. Also, I'm interested in why your plans are free and Superhero, i.e. what you base your pricing on and why you have a freemium option. Also, you should add Support as one of the comparison factors: free should only have self-support whereas the paying option has better support channels.