So was all the bad press Activision got recently in spite of, or driven by, acquisition plans? What better way to put pressure on a company to give up its independence than public shame and infamy?
Prolly knocked a few bucks off the price at least.
I don't think creating new IP correlates that much with profitability these days. Taking a look at box offices, TV, and gaming as well shows that existing IP is plenty profitable on its own.
Prolly knocked a few bucks off the price at least.