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So was all the bad press Activision got recently in spite of, or driven by, acquisition plans? What better way to put pressure on a company to give up its independence than public shame and infamy?

Prolly knocked a few bucks off the price at least.



It might have made it cheaper, but I still think it's a bad deal for MS.

Activision doesn't create very much new IP these days, and that's where the talent is that brings new games and gamers to your platform.


I don't think creating new IP correlates that much with profitability these days. Taking a look at box offices, TV, and gaming as well shows that existing IP is plenty profitable on its own.


Maybe not profitability, but I'd say it does with revenue growth. Activation's revenue has been mostly flat for a few years.




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