I run an online marketplace. It's a constant battle against scammers putting up fake items to sell. While I do run "content moderation" to identify the scams, the fakes are identical or nearly identical to the real items. Content moderation isn't the solution for me. As other commenters point out it's just war of attrition or cycle of escalation from a few bad actors.
The only effective method I have now is fingerprinting (i.e., invading users privacy). Browsers are becoming more privacy oriented so at time goes on fingerprinting will be less effective, with more people being scammed online. I don't think those that want privacy at all costs understand the trade off.
In a few months, I will move to an voluntary fingerprinting/identification scheme soon (like GDPR cookies opt in). Where you identify yourself or don't use my website... which may leave me as a "die an MVP" example.
The only effective method I have now is fingerprinting (i.e., invading users privacy). Browsers are becoming more privacy oriented so at time goes on fingerprinting will be less effective, with more people being scammed online. I don't think those that want privacy at all costs understand the trade off.
In a few months, I will move to an voluntary fingerprinting/identification scheme soon (like GDPR cookies opt in). Where you identify yourself or don't use my website... which may leave me as a "die an MVP" example.