Definitely both valid business approaches, Tesla more interesting from a startup / leverage approach. As a consumer, I'm less excited about Tesla putting out beta software in situations where mistakes can be deadly https://www.nytimes.com/2021/07/05/business/tesla-autopilot-...
As someone who has seen and driven their "pro" pilot competitor, I am not bothered by that. The non-beta competitors are often worse and sometimes more dangerous (sigh).