[I'm bookmarking this comment for reference in a few years.]
The problem is that there are often competing nearing 10%s. Audi may be nearing 10% of luxury cars http://www.autospies.com/news/The-BIG-Luxury-Three-Audi-BMW-... , I don't think we'll see them taking a 60% market share.
[I'm bookmarking this comment for reference in a few years.]