I stand corrected for LinkedIn not being here.

> The Medium is the message, and the message is "it's time we make this official".

I’m not sure I understand. To me medium is just an easy way to get a blog started. Nothing more to it. People often complain about their business model, but then people here always complain about any business model, or lack of a business model.

Sure it's a platform, just like LikedIn is. Often the content published on these is seen as rather shallow, no doubt due to their popularity.